The effect of brand loyalty on repurchasing intention: An example of Kocaeli̇ province in a GSM company
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Abstract (EN)
Technological changes and advances taking place in the mobile communications industry, which is one of the largest industries in the world today. Developments in the communications sector cause the inevitable competition among GSM operators. Also, the process of keeping the customers' brand loyalty unchanged to buy their products is extremely important for GSM operators in the sector. Keywords : Brand Loyalty, Buying Behavior, GSM
Author
Tuğba Uzunkaya
Institution
How to Cite
Tuğba Uzunkaya (Master Thesis). The effect of brand loyalty on repurchasing intention: An example of Kocaeli̇ province in a GSM company, 2015, İstanbul Beykent University.
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