The effect of fashion and brand patents on the secondary education individuals

During the history of humanity, the concept of dressing, which is located in the basic necessity, has become fashionable in the age we are living and has become one of the means of meeting the other emotional needs of the people in higher steps by climbing from the basic necessity step. As fashion is a fast and competitive sector, branding is needed and branding exists to ensure that products are separated from each other. After the Industrial Revolution, as more and more brands and production activities started to accelerate with the acceleration of industrial and technological developments, the competition environment was revitalized and the developments that will fill the concept of brand presence on this side were undersigned. Especially in the period we live in, young people in secondary school level who have been in an intensive education process, who have been separated from childhood and trying to recognize and understand the environment at the same time, while adolescents are influenced by adults, are also affected by sociological and psychological influences , social media and the social group to which it is affiliated. In order to find out how these young people, who will form our future with this idea, are influenced by fashion and brand phenomena, a group of student questionnaire studies were applied in Avcılar Firüzköy Mesleki ve Teknik Anadolu High School in Istanbul province and the results obtained were added to the study. Keywords: Fashion, Brand, Adolescence, Fast Fashion, Sustainability