The impacts of marketing strategy and organizational structure on the company performance

Marketing is an indispensable service and profit component for existing national and international companies on today. Marketing strategies are observed to significant change since historical development of the companies. The developing technology, current approaches and unlimited consumer possibility are causing to take some precautions to who continuing to life with sales and marketing. Most important of these precautions is that companies have one marketing strategy by first of all. Analysis current situation, identify opportunities and choosing behavior for targets etc. should be required to sources and methods for correct marketing strategy. In this master thesis two well-established the Turkish companies are taken example to accurate marketing strategy and organization structure. We conducted to total 43 survey questions for "organizational structure", "marketing mix" and "company performance" by their employee. According to researching results; which company created the organizational structure with the ethical values frame and transfer to their strategies and organizational structure to employee with use to traditional and current marketing strategies while positively effects to company and employees performance.