The communicative action force of radio: Morning timecasts

The means of mass communication, which conceptually contains a wide range of elements including printed media, electronic components of mass communication and rapidly-developing recent phenomenon of social media, presently preserves its current position considered as the fourth estate, which may be observable in different formations.Having been introduced to humanity within the first quarter of the 20th century as one of the first electronic means of mass communication, radio, following the end of the First World War, undertook a crucial responsibility within the reshaping political structure. During this period, it was noticed that radio held a considerable political and communicative action impact, and thus became a means of transmission by governments in an attempt to socially spread and introduce developments in a massive range of fields such as education, politics, health and culture. Likewise, the impact of action possessed by radio was put in use in order to fortify the concept nation-state structure, which adopted its recent and final form within the 20th century.This study aims to present a conclusive statement based on and following the hypothesis that radio still holds communicative action impact.This study, containing within its final chapter a statistical interpretation of submitted answers collected through survey conducted among the followers of the radio show titled Chat with Nihat (Nihat'la Muhabbet), focuses on the communicative action impact possessed by the elements of mass media and the potential of radio broadcasts in emerging influence within masses in Turkey and in the World. Keywords: Fourth Estate, Media, Radio, Chat with Nihat (Nihat'la Muhabbet),Communication