A research about using imagery in advertisements to affect consumer behavior

In this study, the importance of advertisement and the use of advertisement was mentioned. The research also indicates the use of advertisement to attract the attention of a product to the targetted population is regarded one of the tools and factors to promote purchasing behavior. The advertisement directs and guides the consumer attitude and at the same time use of worldwide models were covered in the research. Factors affecting consumers response and attitude were investigated. To direct the attention of the consumers to advertisement imagery effects were used in marketing and the imageries were fitted in such away to achieve the wanted purpose. In the research, on 7th May 2016 Saturday, 8th May 2016 Sunday, 9th May 2016 Monday and 10th May2016 Tuesday in national TV channels and during the prime-time periods the use of imagery effects in the advertisements were investigated. The advertisements which were recorded by means of computer were researched for more than one month and according to the the results obtained for the used imegaries were detected and the type of imageries which benefited targetted sector were determined. In majority of the recorded advertisements the effective utilization of images were mentioned. The analysis of the content of the images utilized in the advertisements were attempted to solve by setting examples and the methods used for the purpose of attracting the attention of the consumers were identified. The ratio of used imagery were presented in charts form in the thesis.