Remodelling of the korean wave: is it possible for Turkey to create the Turkish wave?

Today's economic and political developments have led to an intense competitive environment in which countries compete in the international arena. In this competitive environment, differentiation of countries from other countries, preserving the country's image, creating new market shares to develop the economy, expanding country's targets and meeting the demands of citizens are directly related to government strategies. It is an inevitable fact that governments have turned to different strategic areas as an element of soft power and evaluated their alternatives; It has created many new economic leverages such as cultural and technological developments that will directly contribute to the national economy. New development strategies of countries are influenced by many factors such as global, political, economic and technological. Nation and nation image, sales of its products, how other nations perceive and position the country in their minds have recently become an important factor in the country's policies. For this reason, governments, looking for new ways to develop the country's economy, have understood the importance of creating a successful nation branding and have started to take part in the international arena with new strategies. The international arena and fan groups, who recognize and become aware of the country's potential makes a great contribution to the national economy while at the same time make the country stand out in the world.