The environment from viewpoint of industry businesses and enviromental marketing approach (an application in the Gaziantep textile businesses)

Capacity of ecological systems, has become not afford to increase people?s production and consumption activities that threaten the world, reaching a size that can?t be prevented, environmental pollution emerged. Therefore, in today?s competitive world is no longer the environmental impact of business activities and products to reduce the negative effects of surveying and environmental improvement works are needed to do. Green marketing, environmental concerns for consumers who prefer to buy products created to produce goods and services, pricing, distribution and/or a process of selling activities. In this process, the following businesses, corporate culture puts the philosophy of environmental protection enterprises. In this study, existing literature on environmental marketing and concept of environment has been examined and a field study conducted. The field study was conducted on the textile business in Gaziantep. In this study the purpose was to investigate industry businesses understanding of environmental and applications. The questionnaire results have indicated that there is a relationship between approaches to the environment of enterprises and implement green marketing strategies. According to results businesses that have higher level of environmental sensitivity, have also higher level of environmental (green) marketing strategy application rates.