The effects of political ideologies on book reading behaviors

This research aims to examine how readers' political ideologies affect their book reading behavior from the perspective of consumer behavior discipline and business science. The thesis investigates the relationship between readers' consumption patterns in the book sector and their political ideologies, political attitudes and political identities. In the first part of the thesis, political ideology and related theories are analyzed with a historicist approach and conservatism, socialism, liberalism and nationalism are comprehensively discussed. The second part focuses on analyzing the historical development and current state of the book industry and publishing, with a particular focus on understanding readers as consumers. In this section, data on book production and consumption in Turkey and the world are analyzed. Finally, the findings of a qualitative study on the relationship between reading behaviors and ideologies are presented. Keywords: Reading Behaviors, Political Ideology, Book Industry, Book Sector, Reading Habits, Political Attitudes, Political Identification