The effect of consumer emotional conditions on purchase behavior

Emotions, on which our lives as well as personalities are based, carry a cruciality in accordance with production, consumption, and purchase. This study aims to examine the influence on the behavorial analysis of purchase for which customers are conditioned in the context of a shopping mall. Furthermore, the study, in the theoretical background, encompasses terms relative to consumer behaviors, pedestal factors affecting customer behaviors, purchasing processes, decision-making areas and patterns of customers, notion of consumption as well as practised consumption. Consequently, As a result of the study, it was found that the levels of optimism were higher than the levels of pessimism and the purchasing tendencies of the participants were; It has been revealed that hedonic, unplanned, compulsive buying tendency.