A relationship between believes and attitudes towards internet advertising, effects of advertising monitoring behavior

The goal of this research is to analyze the dimensions of beliefs about internet advertising affecting consumers' attitudes and behaviors towards internet advertising in Turkey. In theoretical framework it's studied the emergence and development of the internet, online marketing, internet advertising and study of attitudes towards internet advertising. Into the Internet penetration's in daily life is have an impact on a lot of area of life. Beyond scientific usages, internet has changed our daily lives by entering to our daily consumption. Internet keeps creating it's ecosystem by it's users and this growing process brings us new technologies, new experiences and new inspirations. Internet becomes as an air for our brains. It has gone mainstream and affected all generations. It changed the way we consump, moreover it cannot be uprooted from our life's. Because of that Internet became as the must have medium for modern marketing Internet firstly used as a marketing medium in 1994. Every day it keeps having more shares from the advertising pie. The purpose of this research is to analyze the correlation between consumers believes and attitudes among the internet advertising and the role of internet advertising on a relationship between behavioral reactions and believes.