The attitudes of consumers' towards green products: A comparative study between Indonesia and Turkey

The green marketing concept offers a positive response to marketers to catch new opportunities and emerges as a form of social responsibility for environmental problems in the context of marketing strategy. At this point, it is necessary to know the consumer attitudes towards green products, thus it will be able to develop the right strategy in marketing green products. This study consists of three parts. The first part of the study is the concept of green marketing, in the second part is green consumer attitudes and behavior, and the third part is a survey research study of consumer's attitudes in Indonesia and Turkey towards the green products. The sample size used in this study, 100 university student participants in Indonesia and 100 university student participants in Turkey. Independent T-Test was carried out to test the hypotheses of the research to see if there is a difference between Indonesia and Turkish consumers' attitudes towards green products.