A study on relationship between to determine consumer confidence and brand loyalty brand hear the

The purpose of this study is to examine the trust of consumers in Istanbul and the white goods brand loyalty and reveal factors associated with them.study prepared in this context consists of six chapters. In the first part of the research, the purpose is stated in the preamble concerning the scope of information. The second part of consumers and brand association, the third part of the brand and brand trust, brand loyalty concepts are described in detail in the fourth chapter. In the fifth and sixth chapter it is also addressed to research details and findings.The population of the study consisted of individuals residing in Istanbul. The research was conducted with 250 participants. The data obtained from the analysis of the research results are evaluated by descriptive statistics and chi-square analysis. The purchase of white goods, demographic characteristics of the participants in the study between them would prefer a certain brand, the participants of the first white goods brand in their preferred demographic characteristics, the purchase of white goods, demographic characteristics of the respondents chose between frequency of the same brand, buy appliances with the demographic characteristics of the participants factors which might influence behavior and take between participants in the purchase of white goods to prefer a certain brand factors which might influence buying behavior has been suggested between the two main hypothesis that relationship.