The problem of commodification of Culture in Turkish Novel (1980-2000)

In Turkish novels written between 1980 and 2000, traces of the cultural change experienced by Turkish society since the 1950s have been pointed out. As a result of Turkey's economic expansion to Europe since the second half of the twentieth century, production centers find new market areas. Capitalism's hitting production to the top and the effort to find a consumption center for these products deeply affect the living standards and cultural forms in Turkey. Culture is separated from the ongoing common heritage as the accumulation of collective consciousness and is shaped by new life practices that center the commodity. The author is directly affected by these processes, which are riveted by political and economic steps as a member of society. The author conveys the commodification processes of culture in various dimensions, acting from different segments of Turkish society, with his/her ability to reflect social transformation and problems. This period novel, which tries to show the passion for commodities that spread from the complicated and suffocating structure of urban life to the new life style of the modern individual, in a cause-effect relationship, focuses more on the inner contradictions and depth of the human being than the previous periods. Key words: 1980-2000 Turkish novel, culture, commodification, culture industry.