Representation of cultural differences in the adapted television series on Turkish media in the context of glocalisation and gender roles: Desperate housewives / Umutsuz Ev Kadınları

In the 21th century, the world is not the center of certain and sharp definitions anymore. Many definitions and terms can be found within different concepts. Currently, it may be more appropriate to use terms including their opposites. That's why it seems that globalization begins to lose its popularity. Recently another term, which we have heard a lot lately, is discussed instead of globalization: Glocalization. As a term and concept, it consists of globalization and localization at the same time. In this study, there is a comparative analysis of "Desperate Housewives", an Amerikan drama started to be broadcast in 2004 in the United States, and "Umutsuz Ev Kadınları", the adapted version of Desperate Housewives started to be broadcast in 2011 in Turkey. This analysis contains findings of cultural differences and similarities of these two different TV series, which are the products of two different cultures, and evaluation of these differences and similarities on the basis of gender roles in the glocalization process. The main characters and the target audience of the drama are women. Therefore, in this study it is aimed to overemphasize on the concept of gender. The comparative analysis of the TV series is tried to be analysed through the place of woman in society, the roles of woman, the representation of woman.