About the importance of new product development: A practice in Gaziantep textile sector
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Abstract (EN)
In order to retain their market shares in a highly competitive market, to grow up while increasing their sales and profits and to survive highly depend on new product development strategy. In this study, the importance of new product development has been analysed through using survey technic in textile companies operating in the Industrial Zone of Gaziantep, TURKEY.
Author
Esra Özkara
Institution
Gaziantep University
Üretim Yönetimi ve Pazarlama Bilim Dalı
How to Cite
Esra Özkara (Master Thesis). About the importance of new product development: A practice in Gaziantep textile sector, 2010, Gaziantep University, İşletme Bölümü.
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