Sustainability in packaging design and visual design

Since graphic design has many fields and these fields need to be interpreted and developed in their own way, research was conducted in the field of packaging. In order to conduct research on packaging design; thesis research on "Sustainability and Visual Design in Packaging Design" has been completed. In this thesis study, the basis of the thesis research was to develop knowledge, experience and accumulation by conducting resource research on the selected subject. The reason for choosing the concept of sustainability, which is one of the most basic needs of today, as the subject of the thesis is to examine the concepts of transferring natural resources to future generations without depleting them, the concept of sustainability, sustainability in production, adequate use of resources, sustainable development. Sustainable design is to produce continuously in line with the needs, taking into account consumer demands, without harming the environment. Many articles, researches and reports on sustainability and visual design have been used as sources for writing this thesis. In the last chapter, the connection between sustainability and visual design is explained with an example and an award-winning project. In this thesis, the relationship between sustainability and visual design in packaging design is also examined. It has been concluded that encouraging individuals about sustainability, creating environmental awareness, and at the same time, how much they are interconnected in terms of quality and visual design. Keywords: Packaging, Application, Visual Design, Sustainability