The factors of mobi̇l phone users atti̇tudes towards mobi̇le adverti̇si̇ng: A study

The rapid developments that has taken place in every field field of technology and mobile communication has caused some innovations in mobile marketing as well. The widespread use of mobile phones helps to reach the consumers more easily in comparison with the past.There is no doubt that one of the most important factors in the success of Mobile Marketing is directly related to what kind of attittude mobile phone users adopt towards mobile marketing. How do the attitudes of the consumers form towards Mobile Advertisement? What are the most important factors?In this study, we have seached about the attitudes of mobile phone users towards Mobile Marketing. First, we have prapared a conceptual framework, and finally we have explained the results after testing the hypotheses in terms of statistics. We hope to guide the companies implementing Mobile Marketing in the light of the results this study has reached.