Effects of e-marketing orientation on export performance: A research in Gaziantep

The purpose of of this research is examining the relationship between strategic orientations to each other. At the same time these relations is to evaluate the effects on a firm export performance. In this research, Strategic orientations were examined under four topics, Market Orientation, E-Marketing Orientation, Entrepreneurship (Entrepreneurial) Orientation, Technology Orientation. The data on the subject were collected from various sectors and enterprises that export in Gaziantep. The data obtained from the research have been evaluated by correlation and regression analysis. Result of the analysis of marketing, e-marketing and entrepreneurship, statistical results indicate that the effects of orientation on export performance has been achieved. The findings and recommendations of company managers and researchers results were discussed and presented in the final chapter.