An exploratory study of digital technology applications used in restaurants and cafes in Ankara

Over the past decades, digital technologies have invaded our daily life from all aspects. Such a digital revolution and features that it brings to the picture are changing the way people and business work together. Foodservice industry and specifically restaurant industry is not an exception from this phenomena. Numerous digital solutions for restaurants and cafes have been introduced and more of them are yet to come. Therefore, applying proper technological solution can be beneficial both for the business and for customers. Accordingly, assessing the current situation and development process of the technological solution into the foodservice industry is essential for countries that the foodservice industry plays an important role in their economy. Within this frame, this study aims to provide an insight into the current situation and future of technological solutions among restaurants and cafes in Ankara. This issue is studied from three different perspectives. First, in-depth interviews were conducted with managers of two businesses that create and provide technological solutions for restaurants and cafes in Ankara. Second, 18 structured interviews were conducted with restaurant owners and managers, in order to understand the existing mindset of Turkish decision makers on the topic of applying technological solutions for foodservice businesses. Finally, the survey data was collected from 261 customers in different locations of Ankara. The survey asked customers' opinion and interest level toward certain types of technologies. It was observed that combination of technological solutions and traditional tools are being used in restaurants and cafes in Ankara. In addition, intention for investment in technology was high among restaurateurs. However, high prices of technological solutions and lack of knowledge considered as biggest barriers for adaptation of technology into the sector. Moreover, Self-Service Technologies (SST) such as tablet and tabletop menu was concerned to be as favorable among both for customers and restaurateurs.