Film popülerliği ve finansal başarı

This thesis focuses on how the popularity of a movie and related factors such as director and casting worth affect the financial success of a movie and the market value of the distribution company when there is an unexpected loss or gain. Also, the thesis attempts to examine the determinants of the stock price of a movie on the virtual stock market, the Hollywood Stock Exchange. Cross sectional analysis is exercised using data from 450 films released in 2019. The findings show that popularity is a positive and significant factor in predicting box office revenue. Director's previous success makes a significant positive impact on the financial success. Casting worth, determined by the previous financial success of the actor/actress, derives movie success financially. Unexpected revenue gained/lost is found to make no effect on cumulative abnormal returns. The stock price of a movie on the Hollywood Stock Exchange highly depends on revenue and public awareness (number of news, th eaters,popularity of a movie and number of weeks).