The views on marketing communication of entrepreneur (the comporison of entrepreneurship process with situation after obtain SME-small and medium sized enterprises-)

Today, with globalization, competition has increased. Prevention of economic boundaries that many organizations already operating in markets with new and stronger competitors were forced to compete. Therefore, a portion of the business lost market share shrunk or disappeared, the market share of competitors' efforts to obtain the others entered into. In this new environment, entrepreneurs and business review, we develop marketing and advertising strategies in a correct and timely apply them to see who can be successful.In this study of entrepreneurs to invest thought in the preparation process has prepared the business plan and marketing and advertising point of view, plans, strategies and market orientation of the business status after winning performance in the increase that the effects of examination was conducted. In this study, investors' entrepreneurship in the process of advertising and market orientation level increases, and the process in preparing a business plan within the marketing and advertising strategy to life through the growth and development in a positive direction would be the thesis is suggested.Using survey methods in Elazig province that both investors and SMEs and entrepreneurship in the process after winning the individual time periods that applied in the survey were compared with the marketing and advertising viewpoint. Marketing and advertising point of view of its impact on growth and development are examined.Keywords: Entrepreneurs, Entrepreneurship, Small Business, Advertising, Marketing