Information systems continuance intention in gamified mobile applications: Exploring behavioral inhibition and activation systems

This thesis seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals' post adoption behaviors in gamified mobile applications. The study uses a survey-based research methodology and examines the impacts of BAS and BIS on information systems continuance. The results show that confirmation, perceived usefulness and reward responsiveness have the biggest positive effect on user satisfaction. BIS has a significant and negative effect on satisfaction, but no effects were found related to information systems continuance intention. Satisfaction, perceived usefulness and reward responsiveness positively influence continuance intention. Fun-seeking plays an important role in continuance intention, however, it has no significant effect on satisfaction, as drive has no effect for neither. The findings of this thesis improve the understanding of the differences between these motivations related to information systems continuance. Significant practical implications that can be adopted by companies which offer gamified mobile applications are proposed.