Green marketing understanding and environmental accounting relations in businesses: Research on green star hotel operations

The aim of this study was to investigate whether a relationship between green marketing understanding of hotel enterprises and environmental accounting practices is meaningful. To this end, Turkey has conducted interviews with 127 hotels operating across the green stars. The data of the study were collected by Green Marketing Strategies Scale and Environmental Accounting Scale. Independent samples T-Test, ANOVA and Pearson Correlation Analysis were used to analyze the data. The results showed that environmental accounting practices were performed at higher levels in hotels with high level of use in green marketing strategies. As a result of the study, the hotel's green marketing strategies, the hotel's activity period, the hotel's activity period, the number of employees of the hotel, the size of the hotel operating in the hotel, green marketing or environment-friendly strategies, the reason for the application, reporting on environmental practices, environmental costs in the financial statements are also included in the reason why It has been determined that there is no significant difference according to the ratio of environmental implementation costs and the type of information given in the environmental reports, but there is a significant difference according to the budgeting for environmental activities.