Digitalization in hospitality industries and the relationship of digitalization with sustainable tourism

In this study, national and international hotel chains managers in Turkey has been interviewed; The environmental changes of the accommodation services sector, their adaptation to the adaptation of creating new products, services or processes and innovative methods to improve the industry were investigated. The scope of this study; showing the digital picture of the hospitality industry, contributing to the innovation efforts in the hospitality industry and making some statements about the role of the leaders in the industry. In addition, the relationship between digitalization and sustainable tourism is tried to be revealed. In this study, interviews were conducted with ten national and international hotel managers. Through interviews, managers views on digitalization in accommodation businesses and their adaptation to technology were investigated. Many managers underlined that as businesses become innovative with technology, the hospitality industry and tourism have become one of the areas where they can gain more competitive advantage. They also stated that the hospitality industry has been forced to adapt to new and accelerated technological environments. Traditional management pathways have not been able to provide successful solutions for a long time, so innovation is spread across the entire business environment and innovative management tools become essential. As a result, especially the development of internet technologies directs businesses to digitalization.