Kuluçka merkezlerinde girişimciler tarafından önerilen iş fikirlerinin değerlendirilmesinde hibrit çok kriterli karar analizi

Business incubation centers are a new phenomenon in developing countries like Pakistan. This research was made to facilitate the public sector business incubation in Pakistan in evaluation and ordering of the new startup businesses. The study facilitates the incubation centers for the initial screening of the business proposals. It is purposed that this initial screening will help to reduce the future failure rate of the startup businesses. A total framework for the decision-making process using a hybrid multiple criteria decision-making method is proposed for the selection and evaluation of the new business ideas. An eight-step model was proposed beginning with the formation of the committee members, identification of the criteria, creation, and presentation of the pre-structured application form based on the recommended criteria, checking the applications for their completeness, informing the applicants about any discrepancy, getting the pairwise judgments from the committee regarding criteria, getting the weights through AHP, and finally ranking the projects based on the TOPSIS. A set of nine criteria were identified through the scorecards gathered from the Pakistani business incubation centers and through previous studies. The whole process of hybrid multiple criteria decision making is used based on these nine criteria for the final ranking of the projects. Two types of analysis are done, one by using equal weights, and the other analysis uses AHP to get the weights, and then these weights are applied to the TOPSIS to get the final ranking of the projects. Furthermore, the proposed model allows the decision makers to change their criteria and the importance given to these criteria as the business environment changes. The proposed method of ordering the business ideas in this study will partly prevent a possible dominancy of a committee member over others for the final decision selection.