Medyanın evselleştirilmesi: Modern Türkiye bağlamında mekânsal bir sorgulama

The thesis surveys the domestication of media in the modern Turkish context since the 20th century, with a particular focus on the design, representation, and production of domestic space in architectural practice. The house and media relationship that has been structured in conjunction with industrialization and economy, consumption and culture, and public and private since the 19th century, has evolved into a more direct one with the introduction of electronic media, particularly radio, television, and personal computer, from the 20th century onwards. Since then, as in other contexts, media has been domesticated, in other words, it was socially and culturally appropriated in parallel to modernization and domestic modernization processes in the Turkish context. The changes in the domestic sphere and its relationship with consumption and media correspond to the shifts in modernization and domestic modernization in the late 19th century, early 20th century, mid-20th century, and post-1980s. In this historical context, the periodically popular iconic consumption markers such as piano, fireplace, and American bar as well as electronic house media became the spatial tokens of the changing perceptions of domestic modernity. Unlike the iconic consumption markers, electronic media as symbolic conspicuous objects and transmitters of public messages had a transformative impact on house and private sphere. Thus, the thesis aims to illuminate the domestication processes of radio, television, and personal computer and their spatial manifestation in comparison to the iconic consumption markers by examining selected cases through the lens of architectural practice and representation in four critical periods. Keywords: House and media, domestication of media, modern Turkish context, electronic media, iconic consumption markers