Analysis of graphic design elements in architectural design of a space

Shopping malls, where various products and brands are located, are intersection points for both architectural and graphic design. In this context, it is important to understand how graphic design elements preferred in shopping malls are applied in the space. The aim of this study is to reveal the semantic dimension of graphic design applications used in column cladding, direction plates, billboards, floor applications as well as lighting located in shopping malls. The field work was conducted in three different award-winning shopping malls located in Şişli district. The first mall is the Trump Mall, which received the design award, the second is the Kanyon Mall, which received the architectural award, and the third is the ÖzdilekPark Mall, which received the environmentalism award. In this study, graphic design elements in malls were investigated in terms of illustration, typography, pictogram and color elements using qualitative research method in the holistic multi-case design pattern. Each mall was analyzed individually under multiple titles. In this context, Trump Mall is deservedly awarded in its own area due to the quality of its visual graphic elements, Kanyon Mall, in terms of its architectural features, which are designed to carefully fulfill architectural design elements in technical sense and bring the standards to a higher level, and Özdilek Mall, in terms of sensitivity to the Environment. Trump Mall, Kanyon Mall and ÖzdilekPark Mall lead other buildings in this field the meaning they brought to the spaces by putting forward the care and experience they showed in different areas, and the dimension they included in the architectural space design.