Interface design in gamification based mobile applications

Game, is an aspect to help all living creatures to be able to prepare for life in a fun and volunteer way. Gamification, which emerges with the idea of ​​increasing motivation by using game elements, is used in many fields such as work, education, health, personal development and marketing. In people's real lives, they can loss weight, learn language, sales increase and so on motivation in line with many goals and take action and change behavior. Gamification; especially, in the growing mobile application market with the increase in the use of smart phones is the new choice of companies. Gamification is a technique which used to increase the loyalty, motivation and productivity of users in mobile applications. In this way, a more interesting and enjoyable experience for the user can be provided. Gamification, which attracted the attention of researchers and academics, has been the subject of many researches and studies. The purpose of this is the benefits of gamification over the engagement between users and the interface design and the experience. In line with this aim, elements related to the concept of gamification, models and related motivational theories are explained in detail and the elements that should be considered for a qualified and usable user interface (UI) design are examined. The usage rate and appreciation rate of educational mobile applications using gamification were selected and the effect of gamification on the usability of interface design was evaluated. As a result of this study, the interface design of a new application called "Quistudy", which uses the elements of gamification in order to improve usability and development, has been designed. The usability tests of the application were performed and the success rate of the interface design was measured. In this manner, the effect of gamification usage on interface design in educational mobile applications and the contribution of interface design to effective use of gamification elements were evaluated.