The role of heritage interpretation in the sustainable tourism development: The case of Antandros

It is expected from sustainable tourism development to preserve and ensure viable operations providing environmental, economic, and socio-cultural benefits in the long-term. Cultural heritage plays a crucial role in developing sustainable tourism by adding value to the lives of the local community and consequently creating a sense of identity or belonging. Therefore, it is important to enhance heritage quality and preserve the local culture, values, and traditions against negative impacts. In this aspect, the study investigates the modes and methods of heritage interpretation in connection to sustainable tourism development and the enhancement of cultural heritage value. Antandros ancient heritage site in Altınoluk tourist destination is selected for this study. The current methods of heritage interpretation specifically applied by the Antandros NGO are investigated. For data collection, this research applied a triangulation of both qualitative data and methods. The data were analyzed with a hybrid thematic analysis approach. The main findings are: Firstly, cultural heritage is essential to become the fourth pillar in heritage destinations. Secondly, a holistic approach towards heritage presentation must be taken for Antandros sustainable tourism development. Finally, the role of heritage interpretation can be related to all heritage management aspects. In this respect, heritage interpretation can create a theme or brand through stories and myths for the destination. This local NGO played an essential role in becoming a network connection for other stakeholders. Whereas the barriers were the insufficient cooperation of the public sector and the local residents in the region and financial support.