A research to determine to relationship between presented cultural heritage in destinations and tourists: The case of Troia

Today, tourism is one of the most rapidly growing economic sectors. The foreign exchange input earned by tourism is more important than the input earned by the other sectors. One of the ways of gaining more revenue from tourism is, to diversify the tourism product. Sea- sun-sand tourism which has been especially preferred by the people until today, is decreasing by the terms of attractiveness and tourism motives are beginnig to change into different tourism kinds. With this aim, today the efforts through diversifying tourism is increasing rapidly. The regions or cities are beginning to search the appropriate tourism kind. One of the ways of diversifying is the presentation of the cultural heritages of the countries to the travelers as a tourism activity. When we consider Troia as a ruin destination ; we can see that Troia has a very rich tourism potential in terms of history and culture. When the changing tourism trend are considered; it has been thought that cultural heritage tourism would be important tourism kind for the region. This study aims to understand the tourists participating in cultural heritage tourism with considering the cultural heritage tourism in Troia, the purchase behaviours of the tourists and tourist types. In this study, three different types of cultural tourist has been determined. First type tourists are which are coming with the knowledge of the region and Troia, the second type tourists are which are coming with the knowledge of the region and without knowledge of Troia, the third and the last type tourists are which are coming without knowledge of the region and Troia. Besides these, in this study, the daily life perceptions has been analysed and again three different personality types has been determined. These personality types are classified as psychocentrics, allocentrics and midcentrics. Therefore, understanding the tourists which are travelling to the region with the purpose of cultural tourism will be possible