Research of effects of organizational culture in international organizations on marketing

Success of an international organization is closely related to their adaptability to changing conditions of today. The key to achieve this success is organizational culture. Cultural elements are the source of environmental factors in international markets. Language, education, political opinions, beliefs, attitudes and ideas of the specific region determines environmental factors. Along with establishing an organizational culture considering these factors, specifying appropriate marketing strategies to this environment is also having a critical importance to success in the market. Companies that achieve these, will be a part of the environment and gain recognition from the locals. International organizations naturally include workers from different cultures or nationalities. Organizations having this diversity gain advantage in the manner of creativity but might face some problems in motivation. The main cause of the problem is individuals from different cultures have diverse needs and expectations. Organization may only overcome this problem with organizational culture management. To unite divertive structure and combine different ideas and opinions are possible only if organization is successful at these areas. This also lets organization to have a more creative structure. Keywords: International Organizations, Organizational Culture, Marketing Strategies, Motivation