The role of new media in the web based start-ups

With the development of today's technologies and the importance of digitalization, the way companies keep up with technology and organizational structures differ, as in many areas of life. The emergence of the concept of new media with the introduction of the media to the internet has been instrumental in bringing the environment in which companies exist mostly to the internet environment. Young innovative companies, known as startups and established to meet a market need, frequently use new media opportunities. These uses contribute significantly to successful start-ups. In this thesis, while providing an overview of startups and new media concepts, the role of new media in internet start-ups, which are young innovative companies, is also examined. As a research method, an overview of the role of new media in web based start-ups is provided as a result of interviews with representatives of web based start-ups operating in 9 different sectors. While some of the companies emphasize the importance of social media, some of them have completely organic marketing activities without the need for any digital strategy.