Yeni markalama stratejilerinden ulus markalama: Türkiye örneği

In today's world, globalization symbolizes competitiveness which is not only between companies but also nations. It seems that the future will become more difficult and competitive for nations. The future is a sign that the new order will divide nations as winners and losers according to their nation brand status. At this point, nation branding can be seen as an important concept to manage the image of nations. The objective of this thesis is to study the nation brand dynamics of Turkey by assuming Turkey as a potential future nation brand.