Investigation of commercial photography regarding jewellery in technical and aesthetical terms in Turkey in the 21st century

From ancient times on jewelry has become an object which was valued by the public with the expectations that jewellery would provide health, power, prevention from evil, beauty etc. The production and exhibition of jewellery has shown deve-lopment throughout historical ages. Today, precious and ordinary metals and stones are being used in the production of jewellery. Jewellery, among the public, has a va-lue in that it shows that the public emulate and esteem themselves. Especially those jewellery which are produced from precious and valued metal and stones as a com-modity have high value. Along this widespread use of jewellery products and with the development and innovation of painting and photography their pictures have been spread among the public. These paintings and photographs increase the interest in jewellery products turns them into a material from which advertisment benefit is expected. In this study, the paintings and commercial photographies from the impor-tant historical civilizations and modern Europe and Turkey are treated and investiga-ted in technical and aestethical aspects. Keywords: Jewellery, Product Photography, Commercial, Photography.