Comparison of highly reputable foreign audit firms incorporation and social reputation levels with Turkish audit firms

Recent financial reporting crisis showed that, companies with high financial strength quire something else to attract the potential investors and keep the current ones. At this point, independent audit firms brand becomes a criteria for the outsiders. Audit firm's name and its reputation is not constructed in one day and it requires a level of experience and knowledge. In the first chapter of this study described development of accounting and its relation of the economy. Second chapter examines the concepts like importance of independent audit quality, requirements of accounting Standards that relates to the audit quality and regulations made by the government and in international bodies. All these concepts supported by the academic studies use to define the development of corporate governance in Turkey. In the third chapter reputation is defined. The literature regarding 4 highly reputable audit firm's quality were investigated and quality control systems of the top 10 audit firms based on 2015 revenue have been received. In the result section, tables which were created based on the Global transparency reports of audit firms Turkish were analyzed and recommendations were mentioned based on this study. Keyword: Reputation, quality, audit quality