Effective communication in experiential marketing, persuasion techniques and a sample application from real estate sector

The aim of this study, to make a research on the types of customer layalty and positive impression through the correct using of persuasion in experimental marketing, which occurs from the inadequacy of traditional marketing in the modern World. According to experimental marketing, people are reliving the positive experiences they had and staying away from negative ones. So if inatitutions or businesses have positive experiences, they may be the reason for preference. Persuasion methods that touch people's feeling should be used to acquire for these positive experiences. In the direction of this research, a survey was conducted on experiential marketing and persuasion techniques in a residence building in İstanbul, which sells the most real estate in the last three years.It has been observed that the applied persuasion methods have a positive effect on experiential marketing and the customers want to re-experience and want to refer to their surroundings.