Efficacy of e-trade on international marketing

People have started to do their shopping in their houses by not moving anywhere with the entrance of computers into our houses and with the spread of internet usage in recent years. People have given up their traditional habbits and now they?re buying many products online which they need to consume. The organizations which have seen this potential, canalise to internet in order to commercialize their products. The system that brings the purchasers and vendors together online has been called e-commerce. E-commerce has turned from classic commerce tools into modern commerce tools in recent years. People can shop by their cell phones which can access to internet even when they are outside. There are both advantages and disadvangtages of e-commerce for the purchasers. The purchaser gets facilities like easy access, free advertisement and foreign expansion but on the other hand the purchaser can face hitches like not having any legal protection online and misdirections. E-commerce is not only consist of business to customer commerces but also business to business, business to public enterprises, public enterprises to customer and customer to customer type e-commerces exist. E-commerce creates international markets and commerce relations by the effect of globalization in recent years. In this study, the roles of e-commerce in businesses? international marketing activities are examined.Keywords: E-Commerce, International, Trade, Consume, Marketing