Meanings of marriage attire and objects the context of transformation from traditional culture to consumer culture

The aim of this thesis is to investigate the factors which affect the purchase preferences of consumers who shop clothing and accessories wedding rituals. For this purpose, a survey study was conducted. As a result of field research, consumer values, consumer-meaning relations, purchasing motivations, material values and consumer characteristics are among the factors affecting purchasing preferences in various extents. Within the scope of the thesis, the effects that play a role in purchasing preferences of the consumers are evaluated.