Transformation of mass culture to digital culture and study for it's social effects

Significant changes took place in the social structure following the industrial revolution. By the start of the mass production, the customized products have begun to receive standard products which are produced for mass production. The development in technology has also improved communication technologies, including face-to-face and written communication, as well as visual and audio communication tools after the information revolution. As the world transforms into a "universal village", communication technology has made it as quick and easy as possible to produce, receive and send common information. The key features of the new media concept emerging from the development of this technology are that it has a process of communication revolution that provides new means and methods, as well as personal communication, as well as individual to multi-person communication. Observations at the point of individual and societal communication and interactions that they have experienced during the use of their new means of communication, especially through young people, in everyday life have been determinants of the necessity of our research. For this purpose, new media usage habits in the framework of undergraduate, undergraduate and graduate students studying at foundation universities in Istanbul have been examined. The study group of the study is composed of 299 young people. Through these surveys, they were asked to ask questions such as whether they use social media applications, which social media networks they use, how often they use social media networks, and how they use social media media to examine their relationship with digital culture.