Determining vegetable oil consumption preferences in Konya

In this thesis, determining the health knowledge level of consumers in Konya about vegetable oils, determining the relationship between the increase in income levels and oil consumption, the effectiveness of socio-demographic factors in vegetable oil preferences, consumption and use of vegetable oils were examined. In addition, consumer behaviours of households such as vegetable oil consumption amounts, purchasing patterns, consumption patterns and vegetable oil perceptions were analysed. The main material of the study was the data obtained by the survey method by interviewing face to face with 384 consumers living in the central districts of Konya. In the research, household incomes were divided into 3 groups (>3500 TRL, 3501-7500 TRL, 7501 TRL>). The data obtained were analysed by using Chi-square, Logistic Regression and Factor analysis methods with statistical package program. According to the research results, the average household income was determined as 4906 TRL. It was found that consumers consume the most butter, soy and hazelnut oil preferences were low, and canola oil was not preferred by consumers. It was important for the consumers that the oils they consume were a taste, natural and do not contain additives. The nutritional factor was found important in vegetable oil consumption preferences. The health factor was at the forefront in the choice of butter and olive oil. Mostly, market, supermarket was preferred in vegetable oil purchasing places. According to the Chi-Square analysis, a statistically significant relationship was found between the consumption of margarine and the gender and education level of the consumers. A significant relationship was found between olive oil consumption status and age. As a result of the logistic analysis, there was a positive and significant relationship between the place of birth, income, household size and household expenditure of the consumers and margarine consumption.