The effects of brand cities on country economics and tax revenues

This study aimed to evaluate the effects of city branding on country tourism and tax revenues.'Brand city' concept came about from national and international sample and data global tourism rivalry,and this study was conducted to try to evaluate this concept's conclusions on tourism economics in our country and at the world. Factors which direct city branding have been compiled at the first chapter to make clear the meaning of brand city concept and it mainly includes literature survey.City branding perception and content stated as utilising empirical studies and a variety of sources the topic about and most of them are international. Brand cities' wealth and values were given at the second chapter within Turkey Tourism Strategy 2023 action plan,and every city was investigated one by one.Both project goal and objectives are involved in this chapter and public investment and incentives which are provided to develop mostly cities' tourism are involved in too. Tourism economics was mentioned at the last chapter,3 to evaluate how city branding affects country tourism and tax revenues specifically.The effects of tourism on revenue,employment,blance of payments were investigated,and evaluating the effect on taxes was focused.This chapter was ended with some offers and evaluations and different cities' tax performances from our country and world,and a variety of current tourism information. Keywords: Brand City, Tax Revenues, Tourism Economics, 2023 Tourism Strategy.