Brand of environmentally friendly practies of university students tend to use green products to the effects: İnönü University application

The rapid development of industrialization and technology, environmental issues that arise in conjunction with marketing, especially from the 1970s which means environmentally friendly "green marketing" approach engendered. Green marketing approach, while meeting consumer demands and needs, do not damage the ecological balance, includes eco-friendly marketing activities.Conducting marketing activities of enterprises, which resulted in determination of social responsibility frameworks, this approach to every aspect of the environment in which they live together businesses and consumers. Especially when it comes to protecting consumers, just as the institutions responsible for consumer purchase decisions, they contribute to the environmental protection provide.In this context, brands, both physical (green products, clean technology, raw materials ... etc.) as well as social responsibility (eco-friendly campaigns, environmentally friendly cooperation with organizations, etc.) in the framework exhibit approaches consumers' purchasing decisions have a positive impact along with the business will provide competitive advantage and profits. This study, using the survey technique of university students and their environmental applications of brands on consumers ' brand preferences in a study to determine the impact whether all data was statistically analyzed and interpreted. Key Words: Brands, Green Marketing, Enviroment- Friendly activities