The impact of political communi̇cation actions on voting behavior; Axamples of İstanbul

Political communication is undoubtedly one of the most important activities of political life. Having an edge over the political opponents, explaining the statements and actions of the political structure to the society, goals and attempts such as clinching the ideologies have brought about the necessity of being in communication with the society. The communication between political agents and the society is defined as political communication in terms of its political structure and associated messages. Political communication actions, intensively carried out during the elections, go on regularly even under ordinary conditions. The most apparent aim of these actions is undoubtedly creating an impact on the target group and establishing their power getting the group to vote for them. Our research, in which the impact of political communication actions on the voters' voting process is investigated with the example of Istanbul, consists of three chapters. In the first chapter, along with politics and different approaches to politics, political ideologies are addressed after the necessary literature research. In the second chapter of the research; communication concept, communication types and methods and the fields related to political communication and the branch of political communication are addressed after the necessary literature research. The third and final chapter of our research consists of the impact of political communication actions on the voters' voting process and results of the investigation carried out in Fatih and Besiktas with survey method. In this chapter, the frequency of voters' following the media, the impacts of the political communication actions on the voters' voting process and the effects of opinion leaders are investigated and results are delivered with comments and charts. Our research, made up of three chapters, has been prepared so as to demonstrate the impacts of political communication actions on the voters' voting process.