Importance and statistical analysis in the improvement of social responsibility projects by brand value

The aim of this research is to determine the relationship between the social responsibility projects and the brand values of the target enterprises. The universe of the research is formed by the employees of a corporate and large-scale company operating in the Istanbul Anatolian Region. Within the scope of the research, 420 people were reached by simple random sample method. Survey form was used as data collection tool in the research. The questionnaire consists of four parts. These sections are as follows: Demographic Characteristics Questions, Factors Effecting Brand Choice, Social Responsibility Area, Brand Value and Social Responsibility Projects. Data analysis was done in SPSS 16 package program. In the research, the effect of social responsibility projects on brand value was examined and it was determined that social responsibility projects positively affected brand value.