Environmental factors affecting Turkey's international trade with Chad and a study on the concept of nation brand

Purpose of the research; By determining the environmental factors affecting the international trade of Turkey and France with Chad, and starting from the impact of the concept of nation brand on Turkish and French products on the consumption habits of the citizens of the Republic of Chad, a road map for Turkey against France in order to improve Chad's international trade with Turkey was developed. to contribute to its preparation. The research universe; When forming the citizens of the Republic of Chad living in Chad, the sample is; A total of 400 participants, 200 women and 200 men, were selected from the universe by simple random method. In the research; With the "Personal Information Form", in order to determine the attitudes of the participants towards Turkish Branded and French Branded products; "Foreign Brands Country of Origin Scale" and "Brand Image and Brand Evaluation Mediation Role Scale" were used as data collection tools. All statistical analyzes were done with SPSS 25.0 program. In data analysis; Descriptive statistical methods for demographic characteristics and difference tests were used to compare the scores obtained from data measurement tools with demographic variables. Scales adapted for Turkish and French brands of Chadian consumers; Whether the Country of Origin of Foreign Brands Scale and the Scale of the Mediation Role of Brand Image and Brand Evaluation fit the normal distribution hypothesis was determined by looking at the skewness and kurtosis coefficients, and parametric test methods were preferred. Internal consistency analysis was performed for the suitability of the scales. Descriptive analysis results for the overall scales were examined. "Independent sample t-test" was used in the comparison of the variables providing the assumption of normal distribution between two groups, and "ANOVA" was used in the comparisons of three or more groups. The relationship between the scales was made with Pearson Correlation Analysis. Statistical significance level was accepted as p<0.05. As a result of the research; While the main hypotheses are rejected, from the sub-hypotheses in line with the main hypotheses; It has been determined that there is a relationship between "perceived brand globality and educational status, which is one of the socio-demographic variables" of consumers using Turkish Brands. "Foreign brands' country of origin, brand origin country image, brand familiarity, perceived brand globality, mediating role of brand image and brand evaluation, country of origin image, brand image, brand evaluation, purchase intention, and education level which is one of the socio-demographic variables". relationship has been found.