Digitalised consumption with new media: Gittigidiyor case

With the concept of new media coming into play in the 1970's, a new era has been opened in communication studies.New media is the concept that symbolizes the characteristic of being digital, which makes the difference with the traditional media. The increased diversity in the usages of digital media, which also has the properties of virtuality, participation and interaction, lead to it being rapidly accepted by the users.As the result of all these, practices of everyday life, most notably communication and socialization, have been reshaped. With the contribution of the advancements in the internet technologies, new technologies have become usable in in a wide array of fields including shopping, professional activities, public services and healthcare. Keywords: new media, digitalization, consumption, gittigidiyor