The factors influencing in the period of COVID-19 episode on the consumers' choosing the airline company to travel: A research on consumers in Turkey
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Abstract (EN)
The Covid-19 pandemic period has brought radical changes in the aviation industry. The aim of this study is to investigate the effects in the aviation sector on consumers' airline company preferences during the Covid-19 period. In the study, a questionnaire was applied with the participation of 204 people. According to the results obtained in the study, the preferences of consumers in the aviation industry are under the influence of service quality, reputation perception, digital marketing and performance factors. It was concluded that there is a positive relationship between these components.
Author
Seyde Topaloğlu
How to Cite
Seyde Topaloğlu (Master Thesis). The factors influencing in the period of COVID-19 episode on the consumers' choosing the airline company to travel: A research on consumers in Turkey, 2023, Bahçeşehir University.
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