Csr disclosure: A comparison of the most reputable Turkish and multinational corporations

The study's purpose is to reveal how the most reputable Turkish and multinational companies disclose their Corporate Social Responsibility (CSR) issues online. The main focus of present study is on the CSR communication but especially on the interaction between corporate reputation and CSR.This paper investigates the ways in which the most reputable corporations from emerging countries disclose their CSR issues. The institutions have begun to take care of community's needs while determining their corporate objectives and strategies in place of commonly used the values of individual care. Importance of CSR disclosures came into prominence at this stage. The first question of the thesis is how do the most reputable companies communicate their CSR issues on digital media. Based on content analysis of the most reputable Turkish and the multinational companies, this research analyzes the content of corporate social responsibility disclosures according to ten content categories defined by Capriotti and Moreno (2007) and interactivity level of digital media in regard to their digital CSR disclosures. The second question is about the availability of the devices which are used to enable interactivity, on digital media. The third question is related to the interactivity level of Turkish and multinational companies' digital CSR disclosures. By using Dholakia et al.'s (2000) Six Interactivity Dimensions in the way stated in that study, all of the digital CSR disclosures were analyzed. Various issues related to CSR concept are identified in this study. According to our findings, the most reputable Turkish and multinational companies have adopted their social responsibilities and also they tend to communicate about their responsibilities on their digital media but we can say that the multinational companies are superior than Turkish companies while communicating their CSR issues on digital media. The findings reveal that the multinational companies tend to interact with their publics more than Turkish companies via digital channels. This study has identified a definition and set of criteria that may be useful to public relations practitioners in understanding CSR-related issues and applying interactivity to digital CSR disclosures. Key Words: Corporate Social Responsibility (CSR), Corporate Reputation, Corporate Social Responsibility Disclosure, Corporate Social Responsibility