Turkish issues in video game, web and mobile application localizations

Use of the Internet as a means of global communication gradually became widespread in the '90s. New terms have been introduced to translation industry such as Globalization (G11N), Internationalization (i18N), and Localization (L10N) with the global impact of the Internet. As to the translation industry in Turkey, the heavy translation demand of international companies wishing to get into Turkish market has confronted translation companies and translators with new challenges and problems. In this regard, this thesis aims at identifying common Turkish web, mobile application, and game localization problems and proposing solutions for them. Within the scope of the thesis, differences between localization and translation tools, the impact of transcreation on localization, and the reasons underlying web, mobile application, and game localizations problems are explored. Findings cover frequently visited websites, website applications, mobile applications and their help and support pages, PC games, console games (PlayStation and Xbox), online and mobile games. The solutions provided in the thesis are expected to be a useful resource for students of Translation and Interpreting Studies departments, prospective translators, and those who wish to obtain basic knowledge about localization in Turkey.