Yeni teknolojilerin otel zincirlerinin pazarlama faaliyetlerine etkisi

It may be said that hotels are the most lucrative part of the hospitality industry. But rivalry has been heating up in recent years. In light of this reality, hotel owners and managers are always on the lookout for novel methods to secure the financial success of their establishments. In recent years, the industry has seen an increase in the number of competitors. The goal of this study of work was to conduct an investigation of the part that marketing played in the expansion of the hospitality sector. This research was conducted with the intention of shedding light on the significance of marketing within the hospitality sector. In addition, we wanted to show how marketing contributed to the growth of the hotel industry as a whole, and how it can be used to guarantee success in other industries that are just as dynamic and varied as the hospitality company. This study used a qualitative approach to conduct the empirical section of the research. Supervisors in the hotel industry were recently requested to take part in a less-than-rigorous interview. This study's theoretical underpinnings are grounded on foundational principles of hotel management and marketing. In addition to primary sources, this study relied heavily on secondary data contributed by writers and academics working in the fields of marketing and hotel management. This report's findings make clear that advertising is the report's life blood on which the success of each hotel outlet relies.